The Effect of Digital Marketing on Sales Increase in SMEs:Prioritizing Innovation

Abstract

The aim of this study is to investigate the effect of digital marketing on small and medium-scaled businesses (SMEs), with focus on prioritizing Innovation. Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising,and any other digital medium. This study uses quantitative methods and data analysis techniques are performed based on a questionnaire and for findings used SPSS latest. Search engine, blog marketing, online and email marketing variables used as independent variables. The results of study found that only online marketing have significant negative impact on an increase in sales in SMEs. The findings of this research will assist all small and large enterprises improve their business efficiency by considering the factors of SME digitalization.